OPPOSITION MIX UP — Reconstructing opposing elements through a unique perspective.

A new tension and balance born from the fusion of opposing elements.

Founded in 2001 by Tatsuya Kimura and Sanae Yoshida, DISCOVERED began by creating costumes for musicians, DJs, actors, and other creative professionals. Resonating with music, art, and street culture, the brand continues to propose contemporary real clothes rooted in everyday life.

Rather than pursuing a uniform and perfected beauty, DISCOVERED finds authenticity in imperfection and chance. Vintage garments, culture, and the ordinary are reinterpreted through a unique perspective, where contrasting moods and values naturally merge to create unexpected expressions and new forms of balance. Through projects such as “newsed”, DISCOVERED embraces individuality and the uniqueness born from chance, continuously exploring new values beyond conventional genres and established ideas.

WE ARE NOT COMPLETE

「未完成のまま、進み続ける。」