August 2 (Fri) – September 10 (Tue), 2024
DISCOVERED POP-UP STORE
Hankyu MEN'S TOKYO 6F

Rooted in contemporary real clothes, DISCOVERED presents collections that blend reality and originality through a unique perspective spanning everything from streetwear to modern fashion.

Alongside the 2024 Autumn & Winter Collection, the event will also feature "newsed", DISCOVERED's reconstructed line created by deconstructing and reimagining vintage garments.

During the POP-UP, visitors can enjoy a special custom-order experience and an exclusive ONE OFF SHOP.

Guided by the concept of "Opposition Mix Up," "newsed" embraces the fusion of contrasting styles and genre-defying design. As one of DISCOVERED's signature events, customers can select two vintage band T-shirts to create a truly one-of-a-kind piece through our custom reconstruction service.

Exclusive items scheduled for release on the DISCOVERED Online Store on August 9 (Fri) will be available in advance at Hankyu MEN'S TOKYO.

In addition, a special Looping Custom Workshop will be held on September 7 (Sat). Customers can personalize their purchased items by choosing their preferred thread color from approximately 100 options while watching DISCOVERED's signature looping technique performed live.

Custom Workshop
Event date: September 7 (Sat)
Estimated production time: Approximately 1 month

@hankyu_mens_tokyo
Hankyu MEN'S TOKYO 6F
2-5-1 Yurakucho, Chiyoda-ku,
Tokyo 100-8488, Japan

#DISCOVERED #newsed #Hankyu #Mens